Quick Study Guide: What is Content Services?

Terms, stats and tools to get you up to speed on content services

From ECM to Content Services

(Old) Enterprise content management (ECM): Primarily a means of transforming paper documents into electronic information, and organizing, storing and distributing that information to employees and staff. Historically a monolithic content repository that lacks the agility and modularity of a content services platform.

(New) Content services platform: A set of applications and flexible technologies organizations can use to aggregate content across multiple repositories, connect disparate applications, provide complete, centralized views of information, and enable the sharing of content with stakeholder, customers and collaborators both inside and outside company firewalls.

Low-code platform: A low-code content services platform minimizes the need for costly custom coding. This allows you to rapidly configure a variety of business applications, including dynamic case management and process automation. These applications can ten function to share common information and content and fill in the gaps between your line-of-business systems.

Why it matters: “Two-thirds or more of organizations report that they’ve ‘completely’ to ‘significantly’ evolved their content management approach because of trends like cloud computing, increased use of mobile apps devices, automation and empowered customers. Legacy ECM suites are inadequate to support digital transformation in the type of environment that demands agility and flexibility. To modernize, some organizations have turned to a content services approach.” 

-Forrester: Content at your service whitepaper (content not yet published)

Digital Transformation

“Digital transformation is the process of using digital technologies to create new – or to modify existing – business processes, culture, and customer experiences to meet changing business and market requirements.”

Why it matters: “Digital businesses use technology to win, serve and retain customers by improving experiences, enhancing offerings, and increasing operational agility.”

-Forrester: Content at your service whitepaper

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