December 8, 2025
Accomplished B2B technology marketing executive joins leadership team to drive go-to-market strategy and market expansion
Naviant, a recognized leader in intelligent automation and AI process consulting dedicated to helping organizations across healthcare, government, insurance, and commercial sectors reimagine work, today announced the appointment of Michael Campana as Chief Marketing Officer (CMO). Campana brings more than 25 years of progressive marketing leadership experience in B2B technology, with deep expertise in go-to-market strategy, vertical market segmentation, sales enablement, account-based marketing, and marketing operations.
As CMO, Campana will oversee all strategic marketing initiatives designed to position Naviant as a trusted innovation partner across its key markets and industries. He will lead marketing operations, brand development, content strategy, and market positioning to support the company’s continued growth and strengthen relationships with customers and industry partners across the healthcare provider, healthcare payer, government, insurance, and commercial sectors.
“Michael’s appointment as CMO represents a strategic investment in Naviant’s growth and market leadership,” said Mike Carr, President and CEO of Naviant. “His proven track record leading go-to-market strategies and building high-performing marketing teams in complex B2B technology environments aligns perfectly with our mission to help organizations solve their most complex operational challenges. Michael understands the distinct needs of our diverse customer base—from healthcare payers and providers to government agencies to commercial enterprises—and he brings the strategic marketing leadership needed to amplify Naviant’s value proposition across all of our served markets. We’re thrilled to have him leading our marketing efforts as we accelerate our growth trajectory.”
Campana joins Naviant’s executive leadership team having most recently served as Vice President of Marketing at Naviant and Vice President of Marketing at Amitech Solutions – a Naviant Company, a role in which he established the company’s marketing operations infrastructure, developed comprehensive go-to-market strategies for multiple vertical markets, and built strategic partnerships across the organization’s key industries. Prior to this, Campana held marketing leadership positions at other B2B technology companies, where he gained extensive experience in multi-vertical market strategy, complex enterprise buying processes, and operational technology solutions.
“I’m honored to step into the Chief Marketing Officer role at such a pivotal time for Naviant,” said Michael Campana, CMO of Naviant.” Naviant’s capabilities in intelligent automation, AI, and process optimization address fundamental operational challenges faced by organizations across every industry we serve, from streamlining complex workflows to driving operational efficiency and innovation. The opportunity to lead marketing efforts for solutions that genuinely transform how organizations operate is incredibly exciting. I’m committed to advancing Naviant’s market presence, deepening our relationships with customers and partners across our served markets, and ensuring that business and technology leaders understand how Naviant can unlock the power of intelligent automation to drive meaningful business outcomes.”
Throughout his career, Campana has demonstrated expertise in developing marketing strategies tailored to complex B2B technology environments, where buying cycles are lengthy and decision-making involves multiple stakeholders. His background includes leading sales enablement efforts that directly supported pipeline growth across multiple market segments, creating thought leadership content that positions companies as industry innovators, and building account-based marketing programs that strengthen relationships with enterprise customers.
About Naviant
Naviant, a recognized leader in intelligent automation and AI process consulting, helps organizations reimagine work. With their deep industry expertise and tailored solutions, Naviant solves complex problems by harnessing intelligence and unlocking end-to-end automation. As their customer’s most trusted partner in automation, Naviant has over 35 years of experience delivering exceptional business outcomes. With a process-first approach, Naviant focuses on simplifying business operations prior to implementing technology. Their comprehensive suite of automation solutions includes artificial intelligence (AI), agentic AI, intelligent document processing (IDP), enterprise content management (ECM), business and process orchestration, content portals, process and task mining, and robotic process automation (RPA). Naviant’s flexible Managed Services empowers customers to focus on their business, while allowing Naviant to manage, enhance, or scale their automation solutions as needed.
For more information about Naviant, please visit naviant.com.
