Business Orchestration
Connect Your Systems, Your Automations, and Your People

Business orchestration coordinates the systems, workflows, automations, and AI agents running across your organization, so work moves end to end instead of stopping at every handoff. It also gives you one view of where everything stands.

What is Business Orchestration?

Business orchestration is the coordinating layer above your systems and automations. It sequences work across applications, bots, AI agents, and people so a process runs from start to finish rather than in disconnected pieces, and it gives you visibility and analytics across the whole path. 

You may have heard of process orchestration, which is a separate term. It’s the intelligent, coordinated management of tasks, systems, and workflows, with a scope extending to the workflow level to target end-to-end process execution.

Business orchestration can also stand on its own. It can coordinate automations you already have, whether or not they are part of a larger program. In practice, business orchestration suits organization-wide change, customer experience work, and regulatory compliance, while process orchestration specializes in use cases like order-to-cash, onboarding, IT provisioning, and cross-system data flows. 

What is Hyperautomation?

A related term worth knowing is hyperautomation, a business-driven approach that combines technologies such as robotic process automation (RPA), artificial intelligence (AI), machine learning (ML), process mining, and low-code/no-code tools to identify, automate, and optimize business processes at scale. Worth noting where we differ: the original framing emphasized automating as much as possible as fast as possible. We start by prioritizing the work that carries the most value, because unsequenced automation is what leaves organizations with a pile of pilots.

How Do They Relate?

Hyperautomation often includes orchestration, as orchestration is a critical component that ensures that the various automated processes, bots, and systems work together cohesively.

While orchestration focuses on connecting and managing workflows, hyperautomation covers the full lifecycle of discovery, automation, orchestration, and continuous optimization, using a wide array of technologies.

Why Business Orchestration

Reimagine How Your Operations Work Together

Most organizations do not have an automation problem. They have a coordination problem: bots in one department, workflows in another, agents somewhere else, and no single view of how work actually moves. Orchestration connects those pieces so your systems, your automations, and your people run one process instead of several disconnected ones. 

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Enhanced Operational Efficiency

Automate your end-to-end processes while reducing manual interventions and your risk of errors. This way, you can both simplify your operations and allow staff to focus on strategic work.

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Data-Driven Decisions

Business orchestration integrates AI and process intelligence into your processes, surfacing insights into your business operations really run to inform data-driven decisions.

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Better Flexibility and Scalability

Business orchestration’s modularity lets you quickly adapt and scale your workflows to your needs and industry changes, all while maintaining efficient operations.

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Eliminate Technology Silos

Integrate your disparate systems and data sources with business orchestration to support smooth communication and data flow across your organization.

Core Capabilities

Where Orchestration Fits

Orchestration is the coordinating layer of a connected, governed foundation rather than a standalone product. Content management holds the content, document processing reads it, AI agents act on it, and orchestration sequences all of it alongside the people who make the decisions. Running those layers together is what makes an Agentic Enterprise, where people, agents, automation, data, and your core systems work across a whole process. Our AI Optimization Team builds that foundation embedded in your team and keeps improving it after go-live, measured by the value delivered rather than hours billed.

Capabilities Include

  • Modular Orchestration
  • Advanced Analytics
  • Seamless Integration
  • AI Enablement
  • Task Management
  • Data Discovery & Management

Modular Orchestration

Business orchestration lets developers build workflows using modular, low-code components, giving you the agility to adapt to changing needs quickly.

  • Design workflows with interchangeable components
  • Easily modify modules without disrupting your system
  • Make changes as needed quickly
  • Enjoy more scalable and efficient operations

Advanced Analytics

Surface patterns and inefficiencies in your operations using advanced analytics and monitoring tools. This way, you can make more informed decisions and optimize your processes more efficiently.

  • Analyze and monitor your processes
  • Identify top candidates for process improvement
  • Make more data-driven decisions
  • Continuously enhance your business processes

Seamless Integration

Business orchestration enables enterprise connectivity with seamless integration capabilities, facilitating smooth collaboration organization-wide.

  • Connect disparate systems and applications
  • Enable seamless communication and data flow
  • Break down silos and improve collaboration
  • Get a holistic view of your operations

AI Enablement

By embedding AI and process intelligence into your processes, process orchestration helps you handle more complex processes and gives your team better evidence for the decisions they make.

  • Access AI-powered insights
  • Boost operational responsiveness
  • Automate your most intricate processes
  • Enhance business resilience

Task Management

Orchestration treats people as part of the process rather than an interruption to it. When work needs a judgment call, an approval, or an exception handled, it routes to the right person with the context they need, and the process picks up again from there.

  • Easily view, assign, and track human tasks
  • Route exceptions and approvals to the right person with the context they need
  • Increase task management efficiency
  • Improve overall workflow efficiency

Data Discovery & Management

Achieve reliable data management with business orchestration and start putting your data to work. It keeps data captured, stored, and processed consistently, and gives you real time visibility into it.

  • Access real-time insights to inform your decisions
  • Gain a full view of your data
  • Ensure data consistency and availability
  • Capture and store your data with accuracy and confidence
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Deep Industry Expertise

Orchestrate Your Operations in Harmony, Whatever Your Industry

For over four decades, we’ve helped organizations manage their content and solve complex operational problems, with 600+ customers and thousands of delivered use cases behind that. Our AI Optimization Team builds orchestration into the systems you already run, alongside intelligent automation, AI, and agents, so it solves the problems that are actually specific to your organization.

Learn More About Our Solutions

Technologies

Combine Technologies for Tailored Solutions

We solve complex challenges by finding the right combination of tools. Orchestration, automation platforms, document processing, content management, and agentic AI are layers of one connected foundation rather than separate purchases, and running them together is what makes an Agentic Enterprise.

Learn More About Our Technologies

Agentic Automation

AI agents that use your enterprise knowledge, data, and systems to take action across real business processes. Agents handle the reading, checking, and routing inside policy and guardrails you set, and your people keep the decisions.

Intelligent Document Processing (IDP)

IDP uses artificial intelligence to reduce manual effort and automatically extract unstructured and semi-structured data from various document types such as invoices, contracts, EOBs, claims, and forms.

Enterprise Content Management (ECM)

Connect your content and data to the core processes and systems your organization runs on, so the systems that need a document can reach it.

Business Orchestration FAQs

Business orchestration is the coordinating layer above your systems and automations. It sequences work across applications, bots, AI agents, and people so a process runs from start to finish rather than in disconnected pieces, and it gives you visibility and analytics across the whole path. 

Scope. Process orchestration handles a single complex process end to end, like order-to-cash or onboarding. Business orchestration coordinates across the organization, connecting many processes and systems and giving you one view of all of them. Most organizations end up using both. 

If you have bots in one department, workflows in another, and agents somewhere else, you have a coordination problem rather than an automation problem. Orchestration is what connects those pieces so they run one process instead of several disconnected ones. 

As a designed step, not an interruption. When work needs a judgment call, an approval, or an exception handled, orchestration routes it to the right person with the context attached, and the process picks up from there. Visibility into where work is waiting is often the first thing customers notice. 

No. Orchestration coordinates the systems you already run rather than replacing them, which is usually the reason to choose it over rebuilding. It sits above your applications rather than inside any one of them. 

Hyperautomation is an older industry term for combining RPA, AI, process mining, and low-code to automate broadly and quickly. Orchestration is one component of it. We differ on the emphasis: automating as much as possible as fast as possible is how organizations end up with a pile of pilots. We prioritize the work that carries the most value first. 

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