It’s official: Naviant has rebranded.
Naviant’s Brand Evolution
Over the past several years, our brand has evolved:
- We’ve expanded our offerings, adding to the range of services and industry solutions we specialize in to help our customers reimagine work.
- We’ve grown rapidly in size, achieving global reach as an international company.
- We’ve become an industry leader in the intelligent automation space.
We believe that the driving force behind our evolution has been our commitment to building end-to-end automation solutions that solve complex problems and harness intelligence through innovation, and our strategic partnerships with our customers.
So, it became clear that it was time for a rebrand to reflect this new identity.
Why Did We Rebrand?
As our customers’ most trusted partner at every stage of their intelligent automation journey, we’re proud to help them solve their most complex challenges by intelligently connecting content, data, and processes to orchestrate end-to-end automation.
Why We Rebranded
As we reflected on these changes, we realized that our existing brand identity didn’t consistently emphasize the wide range of emerging technologies we specialize in that can be combined to solve the challenges our customers face. And since our customers rave about our deep industry expertise, we wanted to shine the spotlight there as well. Further, we felt our brand could more clearly communicate our ability to meet customers where they are, and scale our flexible service offerings to match their needs.
So, as you interact with the Naviant brand, be it on LinkedIn or browsing our new website, you’ll notice these key differentiators are interwoven throughout our content. We’re confident that spotlighting them will further strengthen our partnerships with customers.
How Our New Website Will Help Our Customers
Speaking of our new website, this component of our rebrand was vital for us to get right.
We see it as our customers’ ultimate resource for staying informed on emerging technologies, strategies, and expert insights that can empower their intelligent automation journeys. So, our new website was designed to embody this.
Key Changes to Naviant’s New Website
- A New Look: We decided it was time to embrace a fresh, modern design for our website and logo to reflect our identity as a trusted industry leader.
- A Smoother, More Accessible Experience: Our website now features smoother, more accessible navigation and enhanced functionality. We’ve always prioritized offering a deep wealth of resources on our website, but now, you’ll be able to easily access the tools and insights you need.
- Content Reflecting the Current and Future State: As you explore our website, you’ll find all-new content. In addition to newer innovations that deserved a more prominent spotlight than our previous website provided, like Artificial Intelligence (AI), process and business orchestration, and process and task mining, technologies that have been around for decades have evolved, and their current state warranted a content refresh too.
- More Data: We understand that numbers are incredibly helpful when assessing the potential impact of technology, so we’ve added key data points to our solutions pages.
- Stories from Customers Like You Who’ve Been There: You’ll also find testimonials and inspiring customer stories from Naviant customers like you on virtually every page of our website.
Now, It’s Your Turn to Explore
We want you to experience the difference. Feel free to click around our website and check out what’s new.